If you can answer these 3 questions you’re ready to start content marketing
Answer the following questions:
a) Describe your customer in detail (all you know about them including the media they consume).
b) As a business owner, what is your area of expertise?
c) Where is the overlap between what your customer consumes and what you’re an expert in?
Congratulations – now you’ve found the sweet spot!
This overlap of interests is the basis upon which you can build a community around what you do and start building deeper bonds with your customers as they transform into brand advocates.
Now that you have completed this stage, have a look at our next stage in the process: