Which customer to focus on – the biggest decision every start-up has to make ASAP.

TLDR:Choose one customer persona, learn who influences them, then influence the influencer. It was my great pleasure to attend NDRC’s second investor day of 2016 yesterday when no less than twenty brand new companies were showcased. Each start-up is a business built around opportunities spotted because of deep domain knowledge. Whether it was lessons learned […]

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‘The top five skills on Linkedin were invented in the past five years.” Julie Spillane, Accenture at FutureScope

Not only was Snow Furnace involved in arranging the FutureScope conference, we were also involved in filming and editing the entire event and now beginning today we’re at the centre of sharing that content. FutureScope on the day was the most focused information sharing session I’ve ever attended and I’ve been to lots of conferences. […]

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Danny Fields

Events are the real life celebration of what unites us. Mixing on-line and off-line is central to what we do. Our ideal gig is using an online buzz to make something happen in real-life. We’re always experimenting with new things, constantly tinkering away at what we love doing for so many different reasons. Bringing Danny […]

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What would you do with access to 100m customers?

That’s the question Ryanair CTO John Phelan will be asking at #FutureScope on May 31st. I know I’m not the only one paying close attention to Ryanair. Over the past 18 months they have confounded everyone by discovering that being cuddlier was worth an extra 20 million + passengers. That’s been the story that’s been […]

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What’s so great about FutureScope?

FutureScope is a not-for-profit Irish focused tech conference with a clear mission – creating new opportunities. I’m delighted to be on board as their managing editor as they are a Snow Furnace client. The power behind FutureScope is Dublin BIC, who have been tirelessly  assisting Irish tech businesses for 25+ years. Dublin BIC have been beavering away […]

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Make Your Own GIF In 10 Easy Steps

Make Your Own GIF In 10 Easy Steps We have recently started using GIF’s on our social media, they are a great way to get a short message across to your audience in a unique way. You can tailor a GIF to suit almost any need, there are many ways to produce GIF’s using either […]

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Twitter Cards…. An Introduction

Twitter Cards have more capability than a basic Tweet and are more visually appealing. They have proven a useful way to increase your success rate and drive more traffic to your site. Once you have Twitter Cards enabled on your site, include a link in your Tweet and it will display a ‘View Summary’ option. […]

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Top 10 #lessonslearned

Connor Keppel’s Top 10 Content Marketing Lessons Learned  #contentmarketing #lessonslearned Listen back to full podcast here Read/Watch full interview here 1. Content is not for every company   2. Keep content focused 3. Patience and passion are required with content 4. No is the most important word with content 5. Hiring a journalist? Totally overrated! 6. […]

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Conventional wisdom about sales, marketing and the media is so out of date!

This video demonstrates that conventional wisdom about sales, marketing and the media is out of date. It’s all changed. Forever. James Wright posts a fan review video of Patti Labelle’s Sweet Potato Pie on Youtube. The review is one take, shot on a phone and lasts three minutes. Total budget for the review – the […]

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How important is creating content from events?

When I was a kid my friend Gordon would habitually ask “If a tree falls in the woods and no one is around to hear it does it make a sound?” We were no more than 11 or 12 and we would debate this for hours without even knowing the scientific theories behind the question […]

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Business as Storytelling?

Discovering how a whole raft of the world’s hottest software companies are using content to drive sales was like walking into a dark room and finding a light switch. Having entered the tech world wondering what someone from a media background had to offer it all became clear. Content is the glue that brings together so […]

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